Indonesia is not yet a Party to the WHO Framework Convention on Tobacco Control (WHO FCTC), however, it has managed to implement tobacco control measures for pictorial health warnings, smoke-free regulations, tax and prices increases, and partial bans of tobacco advertisement/promotion/sponsorship and CSR. Overall interference from the tobacco industry remains a big problem in implementing stricter tobacco control measures. A key challenge is de-normalizing the industry: because the tobacco industry is perceived as a normal business, it is treated as a legitimate stakeholder by the government during policy development processes.